Project Overview

Crafted with both the present and future community in consideration, Allure will ascend 43 stories high, presenting 509 units comprised of one, two, and three-bedroom layouts, each adorned with upscale finishes and awe-inspiring vistas of the urban landscape. Situated at the northwest intersection of King Street East and Princess Street, the Allure development reimagines this locale by seamlessly blending historical elements with contemporary design.

Allure stands as a fresh emblem of refinement and prominence, offering residents the opportunity to embrace the pinnacle of urban living. Positioned in a prime spot, it situates you at the epicenter of the city's burgeoning growth, granting unparalleled access to Toronto’s extensive transit network. Merely a minute's stroll from home, TTC streetcar routes are at your disposal, with the forthcoming Ontario Line set to further enhance connectivity, becoming the city’s primary east-west link. With transit services operating at 90-second intervals, every destination is within effortless reach.

Location

Bloor Street's neighboring strip has recently experienced a surge of vibrant establishments, including shops and restaurants, reflecting a growing density in the area. High-end grocery stores and various services continually emerge, enhancing the locale's appeal.

St. James Town boasts proximity to some of Toronto's most dynamic neighborhoods, offering residents a brief stroll to Yorkville to the west. Here, they can indulge in upscale dining, avant-garde art galleries, and luxurious shopping experiences. Equally nearby, residents can venture southward to explore Cabbagetown and Church and Wellesley. The vibrant atmosphere of Church and Wellesley, with attractions like Massey Hall, numerous eateries, and a plethora of shops, creates an energetic living environment. Nearby cultural landmarks such as the Art Gallery of Ontario and the charming Carlton Cinema offer residents ample opportunities for leisure. Moreover, the bustling Yonge & Dundas Square hosts concerts and citywide events, contributing to the area's vibrant urban character.

All three neighborhoods lie within easy walking distance, providing residents with convenient access while offering a tranquil residential retreat just off the bustling thoroughfare.

Families will appreciate the proximity to several esteemed schools, including Rose Avenue Junior Public School, Toronto Private High School, Blyth Academy Yorkville, and the Abelard School, all within a short walk.

A noteworthy aspect of 234 King Street East Condos is its integration of the surrounding neighborhood into its design. The inclusion of heritage houses on the site will add character to the building complex, resulting in stunning residential semi-detached units that pay homage to the area's charming architecture.

Neighborhood Highlights

Nestled in the bustling heart of downtown Toronto, Moss Park offers Allure Condos residents effortless access to an array of amenities, entertainment venues, and cultural attractions. Here, urban living becomes synonymous with convenience, as everything one needs is mere steps away. Moss Park prides itself on its diverse and inclusive community, weaving together a vibrant tapestry of cultures, backgrounds, and experiences. This inclusivity fosters a profound sense of belonging, enriching daily life with a mosaic of perspectives and traditions. Despite its urban setting, Moss Park features several verdant spaces where Allure Condos residents can retreat to unwind, exercise, or simply revel in nature's embrace. These lush oases, including Moss Park itself, offer moments of relaxation and recreation amidst the bustling cityscape. With unparalleled access to public transportation, including TTC streetcar routes and upcoming transit expansions like the Ontario Line, Moss Park residents benefit from seamless connectivity to Toronto's myriad offerings. Whether commuting to work or exploring the city's attractions, travel is both convenient and efficient. Moss Park and its environs form a cultural hub, teeming with art galleries, theaters, music venues, and more. Allure Condos residents have the privilege of immersing themselves in the vibrant arts scene, attending performances, and embarking on cultural adventures right in their own backyard. Beyond its cultural richness, Moss Park is distinguished by its robust sense of community engagement and activism. Residents of Allure Condos are encouraged to participate in local initiatives, advocacy endeavors, and community events, forging meaningful connections and effecting positive change within the neighborhood.

Transit and Accessibility

Residents residing in Allure Condos benefit from the proximity to an extensive public transportation network, which includes TTC streetcar routes and bus services, facilitating convenient and smooth commuting within Toronto. The upcoming Ontario Line expansion project is set to notably improve accessibility in the area, presenting Allure Condos residents with a swift and efficient east-west connection, further easing their access to various parts of the city.

Positioned strategically in downtown Toronto, Allure Condos are situated at the nexus of the city's transit system, ensuring residents have easy access to a plethora of transit options for their commuting needs, recreational pursuits, or any other activities.

Moss Park is meticulously crafted to be pedestrian-friendly, encouraging residents to explore nearby amenities, parks, and cultural attractions on foot. Furthermore, cycling enthusiasts will appreciate the dedicated bike lanes and bike-sharing programs, which promote eco-friendly and healthier transportation options.

For those who prefer driving, the Moss Park area provides convenient access to major highways, facilitating seamless travel in and out of the city. This accessibility is particularly advantageous for residents relying on private transportation for their daily commutes or weekend getaways.

Furthermore, Allure Condos enjoy a highly advantageous location in Toronto. Within five minutes from the doorstep, residents can easily access the subway, allowing them to reach any part of the city swiftly. Sherbourne Station, part of TTC Subway Line 2, offers easy connections to Line 1, providing access to the entire Greater Toronto Area (GTA). Additionally, car travel throughout the city is remarkably convenient, with quick access to the Don Valley Parkway, just a minute or two's drive from 234 King Street East, offering a scenic and direct route in and out of the city.

City Growth & Development

Throughout the years, Moss Park has undergone urban renewal efforts aimed at revitalizing the neighborhood and increasing its appeal. These initiatives encompass the construction of new residential complexes such as Allure Condos, as well as the refurbishment of existing infrastructure to accommodate a growing population. The area has witnessed a surge in mixed-use development endeavors, blending residential, commercial, and recreational spaces to foster vibrant and sustainable communities where residents can live, work, and socialize in close proximity.

Moss Park and its neighboring districts have emerged as cultural hotspots, boasting art galleries, theaters, music venues, and cultural festivals. This cultural resurgence enhances the neighborhood's vibrancy and draws both residents and visitors alike. The advancement of transportation infrastructure, including the upcoming Ontario Line expansion and enhancements to public transit networks, has been pivotal in driving the area's growth. Improved accessibility has heightened the neighborhood's appeal to residents and businesses alike.

Community engagement and participation have played a significant role in shaping the growth and development of the area. Residents, businesses, and local organizations have collaborated to advocate for enhancements, address concerns, and shape the future trajectory of the neighborhood. The development of Moss Park has unlocked new economic prospects, generating employment opportunities and attracting investments. The influx of residents and businesses has catalyzed job creation and economic vitality, contributing to the overall prosperity of the neighborhood.

Amenities

• 24 hr/7 Day a Week Concierge: Enjoy round-the-clock assistance and convenience with our dedicated concierge service.
• State-of-the-Art Fitness Centre: Stay in peak shape with our cutting-edge fitness facilities equipped with the latest exercise equipment.
• Outdoor Yoga and Fitness Area: Reconnect with nature while staying active in our serene outdoor yoga and fitness space.
• Cycle Studio: Pedal your way to fitness in our specialized cycle studio designed for cycling enthusiasts.
• Lobby Lounge: Unwind and socialize in our stylish lobby lounge, a welcoming space for residents and guests.
• Social Lounge with Private Dining: Host gatherings and events in style in our sophisticated social lounge complete with private dining amenities.
• Private Screening Room: Experience the luxury of private screenings and movie nights in our exclusive screening room.
• Indoor and Outdoor Co-Working Lounges: Find inspiration and productivity in our versatile co-working lounges, both indoors and outdoors.
• Personal Massage Room: Relax and rejuvenate with personalized massages in our tranquil massage room.
• Rolls Royce Chauffeur Services: Arrive in style and comfort with our exclusive Rolls Royce chauffeur services.
• Steam Room: Indulge in the ultimate relaxation experience with our soothing steam room facilities.
• Indoor/Outdoor Children's Play Areas: Let your little ones explore and play in our safe and engaging indoor and outdoor children's play areas.
• Sauna: Unwind and detoxify in our luxurious sauna, perfect for relieving stress and promoting well-being.
• Spa: Treat yourself to pampering and self-care in our luxurious spa facilities.
• Terrace with Private Dining and BBQs: Soak in the breathtaking views while enjoying al fresco dining and BBQs on our spacious terrace.

Development Features

GENERAL BUILDING FEATURES

• A classic podium building complemented by a 43-storey tower, centrally located in downtown Toronto
• Harmonious integration of heritage facade with contemporary architectural design
• Balconies and terraces feature sleek modern railing systems
• Round-the-clock concierge service available every day of the week
• Four elevators ensure smooth vertical transportation throughout the building
• Integration of smart building automation technology for enhanced efficiency
• Secure below-grade parking garage with constant monitoring for added safety
• Exclusive chauffeur service utilizing ALLURE's private vehicle
• Well-lit and painted garage area for resident convenience
• Dedicated bicycle parking facilities for residents
• Efficient chute waste and recycling system for hassle-free disposal

GENERAL SUITE FEATURES

• Ceilings ranging from 9 ft to 12 ft, with smooth finishes throughout except for areas with bulkheads or dropped ceilings
• Expansive floor-to-ceiling windows flood the space with natural light
• Balconies and terraces equipped with sliding or swing doors for seamless indoor-outdoor living
• Walls and ceilings finished with premium paint
• Sliding or swing doors feature painted flat slab design
• Luxury vinyl flooring in foyer, living/dining room, kitchen, bedrooms, and den*
• Contemporary baseboards, door frames, and casings painted to match the decor
• All closets equipped with shelving for organized storage
• Pre-wired TV/telephone outlets in the living/dining area
• High-speed internet access pre-installed in all suites
• Ceiling outlets in living room, bedrooms, and den, ready for customization
• Individually controlled central air conditioning and heating system with seasonal adjustments
• Convenient stacked washer and dryer units in each suite
• In-suite smoke alarms and sprinkler fire protection system for added safety

THE KITCHENS

• Sleek kitchen design available in a choice of Pearl or Onyx package
• Composite quartz countertops and kitchen backsplashes for a modern aesthetic
• Stainless steel undermount sink paired with a single lever pulldown spray faucet
• Complete 24-inch kitchen appliance package, including integrated fridge, built-in wall oven, electric cooktop, integrated dishwasher, integrated hood fan, and built-in microwave
• Ceiling-mounted track lighting illuminates the culinary space
• Optional kitchen island available for select suites at an additional cost

THE BATHROOMS

• Contemporary bathroom design offered in a selection of Pearl or Onyx package
• Custom vanity cabinetry featuring composite quartz countertops and undermount sinks with single-lever faucets
• Vanity mirrors with integrated LED lighting for added functionality and style
• Full-height tiling in tub surround and/or shower stall for a polished look
• Porcelain floor tiles offer durability and elegance
• Faucets and showerheads in the tub and/or separate shower areas
• Frameless glass shower doors enhance the modern bathroom aesthetic
• Recessed ceiling lights installed above vanity, shower stall(s), and/or bathtub(s)
• Energy recovery exhaust ventilation system ensures proper ventilation and air quality

Investment Opportunities

Investing in Allure Condos presents a compelling opportunity for several reasons. Situated in downtown Toronto, these condos offer proximity to major amenities and transportation hubs, ensuring high demand from renters and potential buyers. The Moss Park area's significant urban renewal and development indicate potential appreciation in property values over time. With diverse amenities, including concierge service and fitness facilities, Allure Condos appeal to a broad demographic, enhancing their long-term investment potential. Additionally, the superior quality of these condos, featuring state-of-the-art building technology and premium finishes, attracts discerning residents and investors alike. With the growing demand for rental properties in downtown Toronto, investors can capitalize on the opportunity to generate steady rental income from Allure Condos. Furthermore, backed by a reputable developer known for delivering successful projects, investing in Allure Condos provides investors with confidence in the project's quality and long-term viability.

Construction Timeline

Allure Condos are currently in the preconstruction phase, offering investors an exclusive opportunity to secure their investment early in the development process. During this phase, investors can take advantage of special preconstruction pricing and incentives, maximizing their potential returns. With construction yet to begin, now is the ideal time for investors to secure their unit and benefit from the anticipated appreciation in value as the project progresses. Engage with Allure Condos at the preconstruction phase to secure a prime investment opportunity in the heart of downtown Toronto.

Developer

Emblem, a recent entrant to the development scene, established itself in March 2019. They prioritize crafting residences and living spaces that align with their own high standards. Emblem is currently engaged in two major projects, Artform Condos and 86 Dundas St. E, both integral parts of the broader Dundas Connects Initiative.

At the core of Emblem's ethos is a dedication to community well-being. They place significant emphasis on sustainable growth, striving to implement innovative and responsible practices as they collaborate with Mississauga and the Dundas Corridor to enhance the quality of life for Cooksville residents.

Emblem operates under the umbrella of the esteemed firm First Avenue, an investment management company established in 2009. CEO Kash Pashootan, recognized as a Top 50 Portfolio Manager by Wealth Professional, has been featured in notable publications such as Canadian Business, National Post, and The Globe & Mail.

Despite its relative novelty, Emblem Developments embraces the challenge of revitalizing the Dundas Corridor. They eagerly anticipate pioneering advancements in sustainability and elevating the residential experience for Cooksville residents.

Highlights

• Near the St. Lawrence Market
• Proximity to George Brown College
• Convenient access to TTC Streetcar
• A quick drive to the DVP
• Steps away from the Distillery District

Conclusion

Investing in the Allure Condos project presents an unparalleled opportunity for prospective buyers. With its prime location in downtown Toronto, state-of-the-art amenities, and reputable developer, Allure Condos offers a promising investment for those seeking both quality living and long-term appreciation. Secure your investment early during the preconstruction phase and be part of a thriving community poised for growth and prosperity. Don't miss out on the chance to elevate your investment portfolio with Allure Condos.